Epicurus.com - Media Research Techniques

	List Price: $57.95 Our Price: $57.95 Availability: Usually ships in 24 hours Manufacturer: Sage Publications, Inc
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Binding: Paperback Dewey Decimal Number: 302.23072 EAN: 9780761915379 ISBN: 0761915370 Label: Sage Publications, Inc Manufacturer: Sage Publications, Inc Number Of Items: 1 Number Of Pages: 184 Publication Date: 1998-05-05 Publisher: Sage Publications, Inc Studio: Sage Publications, Inc
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Editorial Reviews: “This new edition, like the first, is as always accessible. It breaks down difficult concepts and themes so that they are understandable to a wide audience. Media Research Techniques, Second Edition engages readers with its approachable style, its useable tasks, and sometimes quirky humor.” -Jack Lule, Lehigh University The first edition was praised for being delightful, engaging, readable, and well-organized. Now, once again, Arthur Asa Berger continues the tradition of providing students with a clearly written, user-friendly, hands-on guide to media research techniques with the long-awaited second edition of his best-selling classic Media Research Techniques. Leading the reader through a number of specially designed research projects (such as content analysis, surveys, focus groups, and in-depth interviews), he presents an array of interesting and practical assignments. In response to suggestions from faithful users of the first edition, Berger has added new chapters in the following areas: - Experimentation - Historical Research - Comparative Research - Participant Observation This handy guide can be used in conjunction with texts on research methodology, or it can stand alone and be used in courses dealing with such topics as media, popular arts, and American culture and society. Practical and concise, Media Research Techniques, Second Edition is an essential tool for everyone in communication, journalism, written communication, methodology/research/gaming, and cultural studies.