Epicurus.com - A Handbook of Qualitative Methodology for Mass Communication Research

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Binding: Paperback Dewey Decimal Number: 302.23072 EAN: 9780415054058 ISBN: 0415054052 Label: Routledge Manufacturer: Routledge Number Of Items: 1 Number Of Pages: 288 Publication Date: 1991-12-13 Publisher: Routledge Studio: Routledge
Related Items Media Research Techniques Qualitative Communication Research Methods Research Design: Qualitative, Quantitative, and Mixed Methods Approaches Mythologies Mass Communication Theory: Foundations, Ferment, and Future
Editorial Reviews: This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.