Epicurus.com - The 22 Immutable Laws of Branding

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Manufacturer: Collins Business

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Binding: Paperback
Dewey Decimal Number: 658.827
EAN: 9780060007737
ISBN: 0060007737
Label: Collins Business
Manufacturer: Collins Business
Number Of Items: 1
Number Of Pages: 272
Publication Date: 2002-09
Publisher: Collins Business
Release Date: 2002-09-17
Studio: Collins Business

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Editorial Reviews:

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand -- and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Spotlight customer reviews:

Customer Rating:

Summary: Read BEFORE you start your new business.
Comment: I've been involved in small business for decades. When friends, relatives, or business acquaintances tell me they are thinking about starting a new business, I always ask, "Have you read The 22 Immutable Laws?".

This book makes it crystal clear how, unless you don't mind swimming in a sea of "also-rans", you should think through how you want the world to classify your business -- because of the way humans process new information, we literally only get one chance to cement our product or service in the minds of the general public. The 22 Immutable Laws helps you get it right the first time.

Customer Rating:

Summary: A great little book on branding
Comment: The Brighter Marketing Bible for Small Businesses
I bought this book quite a few years ago and lost my copy so bought it again a few weeks ago. It is a great book on the essentials of branding and the authors take a simple, yet really informative look at what makes up a brand in short chapters that you can read on their own. As a marketeer I recommend this book to my clients as you can learn a lot about branding in a very short space of time. It is suitable for everyone and even my husband who is an engineer and usually doesn't have time for marketing "fluff" as he calls it said he found it quite engaging and now believes himself a branding expert:-)

Customer Rating:

Summary: Solid, basic information on branding
Comment: This book is not quite as revolutionary as "The 22 Immutable Laws of Marketing" was, but it still should have a place on your bookshelf. You won't get a lot of nuts and bolts about building a solid and powerful brand, but you will get the big concepts and basic theories in easily digestible chunks.

I've got to grin now though. Earlier in the week I received a review copy of a new book due out in January, "Brand Immortality: How brands can live long and prosper" that talks about how brands can live indefinitely by effectively breaking free from dying categories and this flies in the face of Immutable Law #21, The Law of Mortality. Such conflict! I love it. (I'll keep you posted when I'm done with the new book.)

Overall, definitely a great book to have. You won't get much more solid information about basic brand building.

Customer Rating:

Summary: 22 Immutable Laws of Branding Review
Comment: Overall a great marketing/branding book for anyone wanting to get an overview of how it all works. They use classic, well-known examples that many professors cite constantly. If you have a background in marketing, it is a great refresher to remind you of the stuff you learned. As with all books, take from it what you can, and always challenge everything you read. But I read all of Al Reis' stuff, I think he is great.

Customer Rating:

Summary: Excellent! A must-have!
Comment: Great book. Very consistent with their previous books and full of exemples that corroborate with the ideas.

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