Epicurus.com: Advertising: Media Kit: Audience

Epicurus.com Audience

Demographics	Age	Household Income	Male	Female
Professional	35.4	$61,421	63%	37%

Consumer	40.7	$127,903	24.8%	75.2%

Top States

New York 14.2%

California 14.1%

Florida 9.1%

New Jersey 9%

Pennsylvania 8%

Texas 7.2%

Ohio 7%

Illinois 6.1%

Iowa 5%

Washington 3%

Top Countries

United States 83%

Canada 4%

United Kingdom 3%

Japan 2.7%

Australia 2%

Russian Federation 1.1%

Italy 1%

Greece 1%

Germany 0.9%

Netherlands 0.7%

Profile

70% of professionals attended culinary school
A thirst for information about all things culinary
An appetite for new industry trends and products
A desire to be part of a community of fellow cooks and food enthusiasts
Discriminating about equipment and raw ingredients used in their cooking
Responsive to targeted and informed messages from Epicurus.com
Willing to receive recipes and food-related information by e-mail

Traffic

1.4 million hits/month
53,345 unique visitors/month
9+ minutes average “stickiness”
13.08 pages viewed per session