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Advertising Packages
Advertorials are special promotional pages introducing our visitors to your company products and services. They include a quick link to your website and are a powerful way to gain quick expose to your product while you have the attention of visitors viewing content on our website.
Epicurus.com offers a variety of advertorial supplement opportunities. Our writers will work with you to ensure that your story is told — in a style that reads like objective and unbiased reporting.
Your advertorial can run in any of the Epicurus.com sections or can be targeted to a specific job function or product category across multiple sections. All are put online for worldwide exposure.
- Sole-sponsored advertorials spotlight your company and products. Content focuses on multiple products and corporate capabilities, or in-depth coverage of one product with multiple applications.
- Multi-sponsored advertorials feature your products and those of your partners. By sharing the cost, each partner receives a full-page ad plus written coverage on products or solutions.
On a one year contract, Epicurus will provide one of the four following packages:
- Package 1.
Advertorial content provided within the advertiser's own section of Epicurus.com. Pricing for this is a flat fee per month for the first 30 pages, additional pages are reasonably priced, one-time set up fee applies. Creative supplied by the advertiser or by Epicurus (fees apply), 15% agency commission paid. A banner ad 125x125 or 120x60 will be placed on the front page along with a text link to bring visitors to the section. This banner will be co-branded with Epicurus to give visitors the sense that the section is a part of the site. A link to the section will be provided each month in a monthly newsletter reaching 50,000 visitors.
- Package 2.
Advertorial content provided in our food and travel, living and beverages sections will be directly integrated into existing and new content. The advertiser does not supply content. We integrate reference to the advertiser's products wherever such opportunity allows. For example, if we have reference to "Dijon Mustard", in recipes, we could provide a change based on a contract with a mustard manufacturer to their specific brand name... i.e.: "Artois Dijon Mustard". We can provide textual links at that spot for people to visit the client's website also for a premium. As a special promotion, we can provide the advertiser with the unique capability of a printable coupon (their own creative), for the products (see Unique Opportunities). However, there is an additional setup and premium for this service. This would help advertisers not only to brand their products in our pages, but to entice visitors to buy. A line "Click here for Coupons" would take them to the advertiser's coupon page where the coupons would all be held. This would give added value as people could shop there for the coupons. The primary requirement is that the advertiser must provide acceptable store coupons and we're not responsible for any forged copies.
- Package 3.
Advertorial content as in Package 2 with the added benefit of a small banner ad placed on the index page of the section where the advertiser's products are found. Optionally, a link from our front page is possible. Because we can customize these packages, we can offer text and ad boxes on our index pages and even small ads on our search results pages. The latter can also be customized to the specific area where your product or service is best suited.
- Package 4.
To lower costs for food advertisers, Epicurus offers shared advertorial space. This allows us to link more than one branded product to our recipes and food features and allows advertisers to gain maximum impact with lowered costs.
Where the Advertiser is selling equipment rather than food products and wants to engage in these same options, we can:
- Integrate a specific product into the instructions of a recipe
- Provide a featured review of the product
- Provide a photo of the product in a recipe as part of the instruction with the advertiser's branding clearly visible
- Provide a link to the advertiser's website where the product is mentioned.
In terms of product reviews, we can provide 10 reviews per year. The advertiser submits an evaluation copy of the product for our review (not to be returned) and we will write the review within 15 days of receipt. It is important to note that these reviews will be fair, honest and forthright. The writer will not be paid to write the review. Epicurus is being paid to post the review only. The reviews are also not intended to be critical, but helpful to our visitors who may purchase or use these products.
In travel, we can provide reviews of properties in advertorial format based on a package like this:
The advertiser provides round trip air, rail or other transportation to the destination, business class or better where possible. The advertiser will provide three nights accommodation (minimum) and meals for the reviewer and possibly one guest. The reviewer is responsible for the transportation of the guest and meals/lodging for any additional members of the party (i.e.: their child). We will write a critical, fair and honest review. If there is something we feel is not perfect and wish to write about it, we will. The review will appear 15 to 30 days later, depending on the editorial calendar for the site. The feature will remain up for one full year. Billing begins upon the placement date. There is a five property minimum and one year per review. Celebrity reviews available for an additional fee.
No banners for the property will be placed on these pages, but links to the website will appear at least once. For an additional fee, a small banner may appear in our travel section front pages. The reason for this is simply perceptions.
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