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Advertising Philosophy
The purpose of advertising is to entice, compel or guide potential customers to buy products or services of the advertiser. It is not to entertain, amuse or cause discussion or controversy as many ads, online and off have done over the years. At Epicurus, we believe that simple, subliminal advertising works better than any other form. While it is possible to use some forms of advertising in a creative, entertaining manner, it isn't essential to an ad's effectiveness.
Across the Internet, companies are struggling to find a perfect solution to the growing displeasure people have with banners, pop-up and floating advertising. Ad agencies endeavor to find solutions that get attention without annoying site visitors to the point that the ad becomes ineffective.
At Epicurus.com we offer our clients a great, effective, low-cost solution. Our advertorial packages help promote products, services and properties within our editorial content in a subtle, non-intrusive and supportive manner. Our method is subliminal. We integrate your branding, your product or service name directly into our editorial content as part of the reading experience. Visitors like this method as it allows them to enjoy their reading and surfing. It is understated, supportive, productive and generally more impressive to the visitor and far, far more effective for the advertiser.
To assure our clients that advertorial content works, we're proving only three packages, each with various options (see below).
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Mission Statement
At Epicurus we are dedicated to providing our visitors with premium quality content, superior features by recognized names and celebrity food and travel writers, and the resources they need to deal with traveling, cooking or entertaining.
We try to minimize the exposure of our visitors to advertising. The result of this low ad volume site is that we have developed very substantial numbers of visitors. In fact, more than 1 Million visitors read our site monthly. We deliver more than 15 Million page views each and every month. Our role, we feel is to give visitors a pleasurable experience they will remember while offering our visitors opportunities to purchase, shop or simply read and enjoy.
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Number Crunching
We realize that advertisers and ad agencies prefer to see number so, each month, we will post our numbers from the previous month on this page. At right, you will see the total number of unique users, the total number of pages visited and the amount of time spent on the site by the average visitor.
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